One of the biggest comedians in Hollywood is now launching his own legal marijuana company. Comedy actor and writer Seth Rogen and his long-time creative partner and friend Evan Goldberg recently announced their new Canadian-based marijuana brand Houseplant.
Rogen and Goldberg have worked on numerous cult classic films together. Some notables stoner favorites they’ve created are Superbad, The Interview, and Pineapple Express.. Now, the duo is venturing into the land of legal cannabis retail. “Houseplant is a passion we’ve brought to life through drive and dedication,” Rogen said in a recent press release. “Every decision we’ve made for the business reflects the years of education, first-hand experience and respect we have for cannabis.”
Both Rogen and Goldberg are natives of Vancouver, so they were inclined to do business with a Canadian cannabis company. They will be working with Ontario-based marijuana producer Canopy Growth, who has also partnered with Martha Stewart and Snoop Dogg.
“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and their drive towards their vision,” said Canopy Growth President and co-CEO Mark Zekulin.
Coming to British Columbia Soon
In the upcoming months, cannabis consumers will be able to get their hands on three strains from Houseplant. Their new line of products are simply branded as Houseplant Sativa, Houseplant Hybrid, and Houseplant Indica.
Starting in April 2019, customers in British Columbia will get the chance to try Houseplant Sativa first through provincially-regulated retailers and online stores. Houseplant will also be offering their own lines of soft gel cannabis capsules and pre-rolled joints.
Issues with Celebrity Endorsement
Rogen and Goldberg will have to follow some strict laws set in place by Canada’s national public health department. The government prohibits all celebrity endorsements of cannabis brands. However, there is a loophole that allows celebrities to be shareholders in marijuana companies. Houseplant has noted in a statement that Goldberg and Rogen are “founders and owners, not spokespeople for the brand.”
Smoke & Listen
Smoking weed and listening to music go hand-in-hand, and Rogen intends to honor that by creating cannabis inspired LPs to pair with Houseplant strains. There will be upbeat music for smoking sativas, mellow music for enjoying indicas, and some tunes that are in between for hybrids.
We can’t wait to get our hands on these strains and songs! Rogen continues to excite and delight his stoner fanbase. Houseplant is shaping up to be a wonderful brand that truly understands its consumers.