Modelez, the makers of delicious Oreo cookies, are considering releasing a line of CBD-infused snacks. This product line will also include cannabis-infused variations of Modelez’s other products: Chips Ahoy, Nutter Butters, Nilla Wafers, and Cadbury chocolate.
According to Modelez CEO Dirk Van de Put, the company is taking the legal steps necessary to get these snacks onto market. “Yes, we’re getting ready, but we obviously want to stay within what is legal and play it the right way,” Van de Put explained. “[The path to enter the market is] a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months.”
Celebrities, athletes, and the entire cannabis community are going crazy for CBD. This natural compound has incredible medicinal properties ranging from pain relief, to the lessening of anxiety, and skincare. Experts predict the CBD market could be worth 16 billion by 2025.
Mondelez is the latest in a long line of food and beverage industry giants dipping their toe into the CBD market. Drug stores like Rite-Aid, CVS, and Walgreens have also started selling products containing the trendy cannabinoid. Even brands like Urban Outfitters, Carl’s Jr., and Ulta Beauty have experimented with CBD-infused products.
This spike in corporate involvement makes sense when you consider that public approval for legalizing cannabis has never been higher. If big companies are going to invest in the marijuana market, now is the time.
So Why Haven’t More Companies Embraced CBD-Infused Foods?
The CBD market is a hot opportunity, but the possibility of an FDA crackdown is enough to make investors think twice. The FDA announced in early April that they would be holding a public hearing about regulating CBD-infused foods and drinks. The hearing will address concerns regarding the widespread use of CBD products.
“It’s critical that we address these unanswered questions about CBD and other cannabis and cannabis-derived products to help inform the FDA’s regulatory oversight of these products,” FDA commissioner Dr. Scott Gottlieb said.
Morgan Fox, director of media relations for the National Cannabis Industry Association, responded to the FDA probe. Fox says they “look forward to the FDA being more open to considering the medical benefits of cannabinoids and examining the research on the subject.”
A public meeting on May 31 will likely be the next time we hear from the FDA regarding CBD-infused foods. Until then, we’ll just have to wait and see if CBD-stuffed Oreos will ever be a thing.